Privacy Policy

Last updated: 24 August 2026

1. About this Privacy Policy

Beauty Bulb Ltd ("Beauty Bulb", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose and protect personal information in connection with:

• the Beauty Bulb Live website and any related websites or online services operated by us;

• Beauty Bulb Live events;

• event registration and ticketing;

• exhibitor, buyer, distributor, media, sponsor, partner and attendee applications;

• event directories and profiles;

• matchmaking, meeting-booking and networking services;

• lead capture and badge or QR-code systems;

• marketing and communications; and

• other services associated with Beauty Bulb Live.

Beauty Bulb Ltd is the controller of personal information where we determine how and why that information is used.

Our event technology providers and other third parties may also process personal information either on our behalf or, in some circumstances, as separate controllers.

2. Who We Are

Beauty Bulb Ltd is a company registered in England and Wales.

Company number: 11315042

Registered office:
Millennium Court
First Avenue
Burton-on-Trent
Staffordshire
DE14 2WH
United Kingdom

For privacy enquiries or to exercise your data protection rights, please contact:

Email: events@beautybulb.co.uk

3. Information We Collect

Depending on how you interact with Beauty Bulb Live, we may collect the following information.

3.1 Contact and identity information

This may include:

• your name;

• email address;

• telephone number;

• postal address;

• profile photograph; and

• account or login information.

3.2 Professional and business information

This may include:

• employer or company name;

• job title and department;

• industry sector;

• company website;

• business location and markets;

• retailer, distributor, brand, service-provider, media or other attendee type;

• purchasing or distribution responsibilities;

• product categories of interest;

• business objectives;

• areas of expertise; and

• other information relevant to assessing eligibility for, or participation in, the Event.

3.3 Registration and attendance information

This may include:

• Event registration details;

• ticket type;

• exhibitor or sponsor status;

• accreditation information;

• badge details;

• Event check-in and attendance information;

• invitations and approvals;

• meetings booked or attended;

• networking preferences; and

• participation in Event activities.

We may ask for supporting information where reasonably necessary to verify eligibility for a particular attendee category, including free buyer, distributor, press or media accreditation.

3.4 Exhibitor and company profile information

Where you create or manage an exhibitor, sponsor or company profile, we may collect:

• company descriptions;

• logos and branding;

• product information;

• categories;

• distribution information;

• certifications;

• target markets;

• commercial preferences; and

• contact details of representatives.

Some of this information relates to a company rather than an identifiable person and therefore may not constitute personal information.

3.5 Matchmaking and networking information

Where Beauty Bulb Live provides matchmaking or networking functionality, we may collect information about:

• the businesses or categories you want to meet;

• your commercial interests;

• meeting preferences;

• suggested connections;

• connection requests;

• accepted or declined connections;

• meetings;

• messages and other platform interactions; and

• Event engagement.

We may use this information to recommend relevant participants or meetings.

3.6 Lead capture and contact-sharing information

Beauty Bulb Live may use badge scanning, QR codes, event applications, matchmaking systems or other lead-capture technology.

Where you:

• permit another participant to scan your badge or QR code;

• scan another participant's details;

• accept a connection request;

• arrange or participate in a meeting;

• send a message;

• request information from an exhibitor; or

• otherwise actively choose to share your details,

certain contact and professional information may be made available to that participant.

Once information is provided to another exhibitor, attendee, buyer, distributor, sponsor, service provider or other participant, that organisation will normally be responsible for its own subsequent use of the information as an independent data controller.

Beauty Bulb does not give participants an unrestricted right to use attendee information for marketing.

3.7 Payment and transaction information

Where you purchase a ticket, exhibition package, sponsorship or another paid service, we may collect:

• billing details;

• transaction details;

• VAT and invoice information;

• payment status; and

• information required to administer refunds or payment disputes.

Payment card details may be processed directly by our payment provider rather than stored by Beauty Bulb.

3.8 Communications

We may retain communications between you and Beauty Bulb, including:

• emails;

• enquiries;

• customer-service correspondence;

• complaints;

• survey responses; and

• feedback.

3.9 Website and technical information

When you use our website or digital services, we may collect:

• IP address;

• browser and device information;

• operating system;

• pages viewed;

• referral source;

• dates and times of visits;

• interactions with emails or online content; and

• cookie and similar technology information.

3.10 Photography, video and audio

Beauty Bulb Live is a professional trade event and photography and filming may take place.

We may collect photographs, video footage and audio recordings showing participants at the Event, including general crowd, networking, stage, meeting and atmosphere footage.

Where we wish to create content focusing specifically on an identifiable individual, such as an interview, testimonial or dedicated feature, we may seek additional permission where appropriate.

3.11 Accessibility and health-related information

If you tell us about an accessibility requirement, allergy, medical requirement or other health-related information so that we can assist you at the Event, that information may constitute special category personal data.

We will only collect information reasonably necessary to assist you and will use an appropriate legal basis, which may include your explicit consent.

You are not required to provide this information unless you want us to take it into account.

4. Where We Obtain Information

We may obtain information:

• directly from you;

• from your employer or organisation;

• from a colleague registering or inviting you;

• from exhibitors, sponsors, partners or other Event participants;

• through our registration, website, matchmaking and Event technology systems;

• from previous interactions with Beauty Bulb;

• from publicly available professional or business sources where appropriate; and

• from third parties involved in organising or delivering the Event.

Where we obtain personal information from another source, we will use it only where we have a lawful basis to do so.

5. How and Why We Use Your Information

We use personal information for the following purposes.

5.1 Event registration and administration

We use information to:

• process registrations and applications;

• issue tickets, invitations and badges;

• confirm eligibility;

• communicate Event information;

• administer attendance;

• provide customer support; and

• manage access to the Event.

Our lawful bases may include performance of a contract, taking steps at your request before entering into a contract, and our legitimate interests in operating a professional B2B event.

5.2 Protecting the quality and integrity of the Event

We may verify attendee categories and business credentials to:

• preserve the professional nature of Beauty Bulb Live;

• prevent misuse of free buyer or media passes;

• manage attendee mix;

• protect exhibitors and other participants from inappropriate solicitation; and

• maintain the quality, safety and commercial integrity of the Event.

We generally rely on our legitimate interests for this processing.

5.3 Providing networking and matchmaking services

We may use professional profiles, preferences and Event activity to:

• recommend potentially relevant participants;

• enable participants to find one another;

• facilitate meetings;

• operate networking functions; and

• improve matchmaking.

This processing is necessary to provide Event services and is also in our legitimate interests in creating an effective B2B marketplace.

5.4 Facilitating introductions and lead capture

We process information to enable participants to exchange business details and establish commercial relationships where they choose to do so.

Beauty Bulb facilitates introductions but is not a party to any subsequent commercial transaction or relationship between participants.

5.5 Payments and financial administration

We process information to:

• collect payments;

• issue invoices;

• manage refunds;

• maintain accounting records;

• prevent fraud; and

• comply with financial and tax obligations.

We rely on contractual necessity, legal obligations and our legitimate interests.

5.6 Operational communications

We may send communications necessary for your participation, including:

• registration confirmations;

• ticket information;

• Event updates;

• access instructions;

• meeting or platform notifications;

• safety information;

• timetable changes; and

• important changes affecting the Event.

These are service communications and are not necessarily marketing communications.

5.7 Marketing Beauty Bulb and future events

We may send information about:

• Beauty Bulb Live;

• future Beauty Bulb events;

• Beauty Bulb services;

• relevant industry opportunities; and

• related Beauty Bulb content.

Depending on the circumstances, we may rely on consent or legitimate interests.

We will comply with applicable electronic marketing rules. You can unsubscribe from marketing communications at any time.

Where an email address belongs to an individual, sole trader or other recipient for whom consent is required by law, we will obtain the necessary consent unless another lawful exception applies.

5.8 Photography and Event promotion

We may use general Event photographs and footage for:

• reporting on the Event;

• Beauty Bulb websites;

• social media;

• press and public relations;

• future Event promotion;

• marketing materials;

• presentations; and

• Beauty Bulb's historical Event archive.

We generally rely on our legitimate interests in documenting and promoting a professional industry event.

We will take reasonable account of privacy interests and the context in which imagery was captured.

5.9 Improving our services

We may analyse Event participation, website activity, survey responses, meeting activity and aggregated statistics to:

• improve future events;

• understand attendee interests;

• evaluate engagement;

• improve website functionality;

• measure Event performance; and

• develop Beauty Bulb services.

Where possible, we use aggregated or anonymised information for these purposes.

5.10 Safety, security and legal matters

We may use information to:

• investigate incidents;

• enforce Event rules;

• protect attendees, staff, exhibitors and property;

• prevent fraud or misuse;

• establish, exercise or defend legal claims; and

• comply with legal or regulatory requirements.

6. Matchmaking and Profiling

Our Event platforms may use information about your business, role, categories, interests, meeting preferences and platform activity to recommend potentially relevant participants or content.

These recommendations may involve automated processing or profiling.

However, we do not ordinarily use this information to make decisions based solely on automated processing which produce legal effects or similarly significant effects on you.

Match recommendations are suggestions only. Beauty Bulb does not guarantee the relevance, availability, suitability or commercial value of any recommended connection.

7. Who We Share Information With

We may share personal information where necessary with:

7.1 Event technology providers

This may include providers of:

• website and hosting services;

• registration systems;

• event applications;

• matchmaking systems;

• exhibitor portals;

• event manuals;

• badge and accreditation systems;

• lead-capture technology;

• CRM systems;

• email systems; and

• analytics services.

7.2 Event participants

Relevant information may be visible to, or shared with, other registered participants where this forms part of the networking or Event service.

For example, your name, job title, organisation, profile information and networking interests may be visible within a restricted Event platform.

Additional contact information may be shared when you actively connect, meet, scan or otherwise exchange details with another participant.

7.3 Exhibitors, sponsors and partners

We may share information with an exhibitor, sponsor or partner where:

• you have requested contact;

• you have interacted with them;

• you have consented to the sharing;

• sharing is necessary to deliver a service you have requested; or

• another lawful basis applies.

We do not regard registration for Beauty Bulb Live as blanket consent for every exhibitor or sponsor to send you marketing.

7.4 Event suppliers and venue partners

We may share limited information with organisations helping us deliver the Event, including:

• the venue;

• security providers;

• accreditation providers;

• production companies;

• event contractors; and

• health and safety providers.

7.5 Professional advisers

We may share information where appropriate with:

• lawyers;

• accountants;

• insurers;

• auditors; and

• other professional advisers.

7.6 Authorities and legal recipients

We may disclose information where reasonably necessary to:

• comply with law;

• comply with a court order;

• respond to regulators or law enforcement;

• protect legal rights; or

• protect the safety of participants or others.

7.7 Business transactions

If Beauty Bulb or part of its business is sold, restructured or transferred, relevant information may be disclosed to advisers and prospective or actual purchasers subject to appropriate safeguards.

8. Other Participants Are Independent Controllers

Exhibitors, buyers, distributors, retailers, sponsors, media organisations, service providers and other participants are responsible for their own use of personal information they receive.

For example, if you exchange details with an exhibitor through badge scanning or a meeting, the exhibitor may subsequently hold those details within its own CRM system.

Its use of your information will be subject to its own privacy obligations.

Beauty Bulb is not responsible for another participant's independent processing of your personal information.

If you believe an Event participant has misused information obtained through Beauty Bulb Live, please contact us. We may investigate the matter and may restrict that participant's future access to Beauty Bulb services.

9. International Transfers

Some of our technology suppliers or service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to protect it in accordance with applicable data protection law.

Depending on the destination and circumstances, this may include:

• transferring information to a country recognised as providing adequate protection;

• using approved contractual safeguards such as the UK International Data Transfer Agreement or applicable UK Addendum; or

• relying on another lawful transfer mechanism.

10. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, regulatory, accounting and dispute-resolution requirements.

Our retention periods vary depending on the information.

As a general guide:

• Event registration and participation records may be retained for a reasonable period after the relevant Event to administer the Event, resolve enquiries and plan future events;

• contractual, transaction, invoice and accounting records may normally be retained for up to six years or such longer period as required by law;

• active Event-platform information may be available for the period communicated for the relevant Event;

• marketing information may be retained while we have a lawful basis to contact you;

• where you opt out of marketing, we may retain limited information on a suppression list so that we can respect your request;

• incident and complaint information may be retained for as long as reasonably necessary to deal with the matter and any potential legal claims; and

• Event photography and footage may be retained as part of Beauty Bulb's promotional and historical archive for as long as it remains reasonably relevant and appropriate.

We may anonymise information rather than delete it where it is no longer necessary to identify individuals.

11. Marketing Preferences

You can unsubscribe from Beauty Bulb marketing at any time by:

• using the unsubscribe facility provided in our marketing communications; or

• contacting us.

Unsubscribing from marketing will not prevent us from sending necessary administrative or Event-related communications concerning an existing registration, booking or contract.

Where you object to direct marketing, we may keep limited contact information on a suppression list to ensure that we do not contact you again inappropriately.

12. Cookies and Similar Technologies

Our website and digital services may use cookies, pixels, local storage, scripts and similar storage or access technologies.

These may be used for purposes including:

• operating the website;

• security;

• remembering preferences;

• understanding website usage;

• measuring performance;

• providing functionality; and

• marketing or advertising.

Where consent is legally required, we will request it before using the relevant technology.

Certain technologies may be used without consent where an applicable legal exception permits this, including, where the relevant conditions are satisfied, technologies which are strictly necessary or used for permitted statistical or functionality purposes.

You can manage available choices through our cookie banner or cookie settings.

Further information about the technologies currently used on the Beauty Bulb Live website should be provided through our Cookie Policy or cookie-management tool.

13. Security

We use appropriate organisational and technical measures designed to protect personal information against:

• unauthorised access;

• accidental loss;

• alteration;

• misuse;

• disclosure; and

• destruction.

However, no internet service, event application or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping your login credentials confidential and must not share your Event account or password with another person.

14. Your Rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;

• ask us to correct inaccurate information;

• ask us to erase information;

• ask us to restrict processing;

• object to processing;

• receive certain information in a portable format;

• withdraw consent where our processing is based on consent; and

• object at any time to the use of your personal information for direct marketing.

These rights are subject to the conditions and exemptions contained in applicable law.

To exercise a right, contact us at events@beautybulb.co.uk.

We may need to verify your identity before responding.

15. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office.

16. Third-Party Websites and Platforms

Beauty Bulb Live may contain links to websites, applications or services operated by third parties.

Those organisations may collect and use information under their own privacy policies.

Beauty Bulb is not responsible for the privacy practices of independent third-party services.

17. Children

Beauty Bulb Live is a professional B2B event and our registration services are not intended for children.

Unless expressly approved by Beauty Bulb for a particular programme or activity, attendees must be at least 18 years old.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our services;

• changes to technology;

• changes to our Event operations; or

• legal and regulatory developments.

The latest version will be published on the Beauty Bulb Live website and will state the date on which it was last updated.

Where a change materially affects how we use existing personal information, we will take additional steps to notify affected individuals where required.

19. Contact Us

For questions about this Privacy Policy or Beauty Bulb's use of personal information, please contact:

Beauty Bulb Ltd
Millennium Court
First Avenue
Burton-on-Trent
Staffordshire
DE14 2WH
United Kingdom

Email: events@beautybulb.co.uk

Company number: 11315042