Verdant Alchemy

Verdant Alchemy is a bath and aromatherapy brand built around functional scent and mineral bathing for the nervous system. Mineral bath soaks, botanical bath oils and aromatherapy roll-ons, handmade in small batches in London.

Scent reaches the brain's emotional centre before conscious thought. Magnesium is the mineral modern life depletes faster than food replaces. The range is built around those two ideas. Functional fragrance is the fastest-growing beauty sub-category for 2026, and Verdant Alchemy has been formulating around scent, magnesium and stress physiology since 2018.

Founder Vivien Leung started blending after her chiropractor recommended magnesium bathing for chronic back pain, and the first bath gave her the best night's sleep in years. Within a year, the range was at Selfridges and Liberty, and it went on to Bergdorf Goodman, Neiman Marcus, John Lewis and The Conran Shop Tokyo. Featured in The Guardian, Harper's Bazaar, ELLE, Stylist and Grazia.

100% natural origin, formulated to COSMOS natural origin standards. Vegan-friendly and cruelty-free. RRP £12–£75: 100g bath soaks from £12 for checkout and Secret Santa, bath oils and roll-ons for self-purchase, and evergreen gift sets up to £75. Flexible opening orders. Individual products and evergreen gift sets, with Christmas orders shipping from late October.

What product categories does your brand offer?

Bath Body & Personal Care,Bath Body & Personal Care,Bath Body & Personal Care,Wellness,Fragrance

What is your brand's price positioning?

Premium

What is the typical RRP range of your products?

£15–£30,£31–£50,Under £15

Which attributes best describe your brand/products?

Natural,Vegan,Cruelty Free,Sustainable,Clean Beauty,Indie / Independent,Luxury

What stage is your brand at?

Scaling

Which certifications/accreditations does your brand currently hold?

Not Applicable

Address

LONDON
SE23 1LN
United Kingdom
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