UpCircle

UpCircle is the UK’s #1 upcycled beauty brand, loved by buyers in over 60 countries. We’re serious about keeping skin-loving ingredients like coffee grounds and fruit peels from going to waste, giving them a second life in our high-performance natural formulas. 

Good for your skin, better for the planet.

Issue free trading:
- UK company with subsidiaries based in the USA and EU

Ethical products that don’t compromise on performance:
- Clinically proven results
- Over 25,000 5* reviews
- Rated 4.6 Excellent on Trustpilot

Powerful story and unbeatable brand credentials:
- 100kg of by-product ingredients upcycled daily
- We upcycle 60 different ingredients, where possible providing additional income streams to underprivileged workers
- B Corp, Leaping Bunny and Vegan Society Approved, Soil Association Approved Organic, Dermatologically Approved, Certified Plastic Negative
- Clinically proven results

Affordable price points:
- RRPs start at £11.99 for full size skincare and £4.49 for accessories
- Deluxe minis available, half the size and half the price

Complete collection:
- Skincare
- Haircare
- Bodycare
- Deodorant
- Zero waste accessories
- Massage Tools
- Gift Sets
- Eau de Parfum
- Refills
- Deluxe Minis / Travel Sizes

What product categories does your brand offer?

Skincare,Haircare,Fragrance,Bath Body & Personal Care,Wellness,Professional Beauty,Beauty Tools & Accessories,Beauty Tools & Accessories,Men's Grooming,Bath Body & Personal Care

What is your brand's price positioning?

Masstige

What is the typical RRP range of your products?

£15–£30

Which attributes best describe your brand/products?

Natural,Organic,Vegan,Cruelty Free,Sustainable,Refillable,Clean Beauty,Innovation-led,Indie / Independent,Luxury,Dermatologist Developed / Approved,Clinical

What stage is your brand at?

Scaling

Which certifications/accreditations does your brand currently hold?

COSMOS,B Corp,Vegan Society,Leaping Bunny,Soil Association,ISO,GMP,Other

Address

Unit 8, Uplands Business Park
Blackhorse Lane
London
E17 5QJ
United Kingdom
Eye Cream with Cucumber, Hyaluronic Acid + Coffee
UpCircle’s gentle eye cream brightens & renews, reducing the appearance of dark circles & fine lines. Made using upcycled coffee oil from leftover Arabica coffee grounds. The formula also contains ant …
Peptide Serum with upcycled Custard Apple + Blood Orange
Formulated to stimulate collagen production, fighting signs of ageing on the skin. Contains upcycled custard apple, a skincare powerhouse that promotes a harmonious balance for the skin, reducing infl …
Face Moisturiser with Vitamin E + Aloe Vera
A deeply hydrating, fast-absorbing face cream to nourish and brighten. UpCircle's Face Moisturiser helps fight food waste, using finely-ground upcycled argan shell powder to strengthen, protect and ca …
Concentrated Shampoo Crème with Coconut and Rosemary Oil
The UpCircle refillable Shampoo Crème is a hybrid of liquid and solid, delivering triple the number of washes than a liquid shampoo. It uses leftover calming pink berry to soothe scalp irritation and  …
Refillable Deodorant with Macadamia + Prickly Pear - Fresh Citrus Starter Kit
UpCircle’s skin-loving deodorant is set to revolutionise your personal care routine. The formulation uses upcycled prickly pear, an anti-inflammatory great for hydration. Balmy in consistency, this de …
Winter Glow Bauble Gift Set
Meet the 'Winter Glow' Bauble! Tucked inside a luxury green & gold bauble, with a built in saving are 2 mini unisex cult-classics:- Peptide Serum, 13ml- Organic Face Oil, 10mlAn award-winning duo to k …
Overnight Eye Treatment with Retinol Exosomes
A nightly luxury to smooth & brighten tired eyes. This treatment delivers retinol using exosomes, tiny natural particles that act like messengers between skin cells, helping active ingredients be deli …
Gel Moisturiser with Encapsulated Ceramides + Maca Root Peptides
A lightweight, fast-absorbing gel moisturiser to help hydrate, cool and comfort skin. UpCircle’s NEW Gel Moisturiser pairs an encapsulated complex of ceramides with peptides from upcycled maca root, f …
Cleansing Face Milk with Aloe Vera + upcycled Oat Powder
This water-based cleanser gently cleanses & restores the skin, delivering a luxurious & buttery-soft finish. The creamy & ceramide-packed formula is made with upcycled oat powder, which is rich in ant …
Night Cream with Hyaluronic Acid + Niacinamide
A natural, unfragranced overnight moisturiser to protect, nourish & repair the skin. This night cream is made with the antioxidant-packed extract of repurposed blueberries. Rich in Vitamin A, the cold …
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