Polished London

Polished London is an award-winning British oral beauty brand bringing a modern, skincare-inspired approach to caring for your smile.

From our world-first Hyaluronic Teeth Whitening Powder to peroxide-free Whitening Strips and prebiotic toothpastes created to support the oral microbiome, we combine effective ingredients, elevated design and everyday self-care.

Developed in the UK alongside dental professionals, our vegan, cruelty-free and PETA-approved products are designed to deliver visible results while making oral care feel less clinical and more like a considered part of your beauty routine.

Trusted by customers worldwide, with more than 500,000 products sold and a growing international retail presence, Polished London is helping shape a new generation of oral care, one centred around oral health, beauty and smile confidence.

Welcome to oral beauty.

 

What is your brand's price positioning?

Premium

What is the typical RRP range of your products?

£15–£30

Which attributes best describe your brand/products?

Vegan,Cruelty Free,Sustainable,Science-led,Indie / Independent,Luxury,Beauty Tech

What stage is your brand at?

Scaling

Which certifications/accreditations does your brand currently hold?

Vegan Society,Leaping Bunny,GMP

Address

Polished London
Unit 1 Merlin Court
Sunderland road
market deeping
pe6 8fz
United Kingdom
Hyaluronic Teeth Whitening Powder
Meet our world-first Hyaluronic Teeth Whitening Powder, a daily oral-beauty treatment powered by nine active ingredients, including hydroxyapatite and vitamins A, C and E.KEY BENEFITS• Gently lifts su …
LED Teeth Whitening Kit
Discover our most advanced at-home whitening system, combining 48 red and blue light technology with clinically proven, high-strength 18% PAP whitening gel.Blue light works alongside the gel to help l …
Teeth Whitening Strips
Meet our award-winning Advanced Teeth Whitening Strips, a clinically proven, peroxide-free whitening treatment powered by PAP PRO technology. Designed to lift everyday stains caused by coffee, tea, wi …
Teeth Whitening Gels
Discover our clinically proven Teeth Whitening Gel, powered by a high-strength 18% PAP PRO formula to gently break down surface stains and visibly brighten teeth without the sensitivity associated wit …
Pro White Toothpaste
Discover our UK-made Hydroxyapatite Whitening Toothpaste, created to gently lift everyday surface stains while helping to strengthen and remineralise enamel.Hydroxyapatite, the same mineral that makes …
 Coconut Cream Prebiotic Whitening Toothpaste
Discover our UK-made Coconut Cream & Mint Prebiotic Whitening Toothpaste, an indulgent daily formula designed to support the oral microbiome while gently lifting everyday surface stains.Powered by the …
Vanilla Swirl Whitening Toothpaste
Discover our UK-made Vanilla Swirl & Mint Prebiotic Whitening Toothpaste, an indulgent daily formula designed to support the oral microbiome while gently lifting everyday surface stains.Powered by the …
Cloudberry Prebiotic Whitening Toothpaste
Discover our Cloudberry & Mint Prebiotic Whitening Toothpaste, proudly made in the UK and formulated with prebiotics, vitamins and minerals to support the oral microbiome while gently cleansing teeth …
Prebiotic Flavoured Dental Floss
Discover our Expanding Dental Floss, designed to gently expand between the teeth for a more effective clean while remaining comfortable on the gums. Created for everyday use, it helps remove trapped f …
Teeth Whitening Pen
Discover our Teeth Whitening Pen, formulated with peroxide free PAP PRO  to help brighten the smile and target everyday staining. The precision brush applicator makes it easy to apply whitening serum …
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