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Sleep SMUG
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SMUG has sold over 5 million products worldwide and holds multiple beauty and wellness awards, with stockists ranging from Anthropologie to WH Smith Wellness. Believing sleep is self-care, not an afterthought, we design considered, design-led sleep and lifestyle accessories that bring affordable luxury into everyday rest.
What product categories does your brand offer?
Haircare,Wellness
What is your brand's price positioning?
Masstige
What is the typical RRP range of your products?
Under £15,£15–£30,£31–£50
Which attributes best describe your brand/products?
Innovation-led,Indie / Independent
What stage is your brand at?
Scaling
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