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Hwarang
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Hwarang’ or 화랑품 in Korean
Hwarang's Korean name consists of two words 화랑 (read as ”Hwarang”) and 품 (read as ”poom”, means an item or a thing) and thus means an item of Hwarang 🏹 At the same time hwarangpoom sounds similar to Korean word hwajangpoom #화장품 which means cosmetics. Hwarang’s mission as a brand is to create skincare that makes your skin stronger and more beautiful. Just like exercise makes your body stronger, using quality skin care strengthens and rejuvenates our skin.
Fun fact! During South Korea’s Silla dynasty, Hwarang referred to the most beautiful men who took care of themselves using cosmetics and makeup ♡
What product categories does your brand offer?
Skincare
What is your brand's price positioning?
Masstige
What is the typical RRP range of your products?
£15–£30,Under £15
Which attributes best describe your brand/products?
Cruelty Free,Vegan,Refillable,Science-led,Innovation-led,Indie / Independent
What stage is your brand at?
Scaling
Address
Fredrikanterassi 1Helsinki
Finland
00520
Korea, Republic of
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