HARLY

HARLY — Skincare for Developing Skin

 

HARLY is a British skincare brand created for developing skin aged 8–14, offering a gentler, simpler introduction to skincare.

Founded by Esther Franklin, a mother and former fashion creative director with over 25 years of experience in design and product development, HARLY was born from a personal question: What skincare should I actually let my child use?

As children become increasingly curious about beauty, parents are faced with a confusing world of adult skincare, complicated routines and powerful active ingredients. HARLY offers a more considered place to start.

Our UK-made, vegan, barrier-first skincare focuses on what developing skin needs: gentle cleansing, hydration and simple, healthy habits. Thoughtfully formulated without synthetic perfume or unnecessary strong actives, our range includes a soap-free cleansing lotion, hydrating facial mist, lightweight moisturiser and nourishing lip balm, available individually or as a starter kit.

HARLY believes skincare should be about care, not correction. We combine desirable products with straightforward education, helping parents make informed choices while giving young people the confidence to build their first skincare routine.

Our mission is simple: to make HARLY the parent-trusted first skincare brand for developing skin.

Start simple. Start gentle. Start with HARLY.

What product categories does your brand offer?

Skincare

What is your brand's price positioning?

Mass

What is the typical RRP range of your products?

£15–£30

Which attributes best describe your brand/products?

Natural,Vegan,Cruelty Free,Sustainable,Clean Beauty,Indie / Independent,Dermatologist Developed / Approved

What stage is your brand at?

Emerging

Which certifications/accreditations does your brand currently hold?

Other

Address

141
South Croxted Road
LONDON
London
SE21 8AX
United Kingdom
GLOW KISS - 100% Natural Lip Balm
GLOW KISSHydrating Lip BalmA nourishing everyday lip balm made with 100% natural ingredients, created to keep lips feeling soft, smooth and comfortable.Key ingredients: Shea Butter, Sesame Oil, Rosehi …
DEW TO DREAM AM - PM Lightweight Moisturiser
DEW TO DREAMLightweight Hydrating MoisturiserSTEP 2 — HYDRATEA lightweight everyday moisturiser created for developing skin aged 8–14. Dew to Dream absorbs easily to leave skin feeling soft, comfortab …
MIST GLOW UP! Facial Mist Toner
MIST GLOWUP!Balancing Facial Mist TonerSTEP 3 — BALANCEA light, refreshing facial mist created for developing skin aged 8–14, adding an easy layer of hydration after cleansing or whenever skin needs a …
SILKIE SMOOTHIE - Soap-Free, Gentle Cleanser
SILKY SMOOTHIEGentle Soap-Free Cleansing LotionA soft, creamy everyday cleanser created for developing skin aged 8–14. Its soap-free formula gently removes dirt, SPF and daily build-up without leaving …
HARLY GLOW STARTER KIT
GLOW STARTER KITCleanse. Hydrate. Balance.The complete HARLY first skincare routine.A simple introduction to skincare for developing skin aged 8–14. The Glow Starter Kit brings together four HARLY ess …
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