Glow

glow aspires to become the first truly global prestige brand to emerge from K-beauty.

From the sophistication of each formula and the integrity of its ingredients to the smallest details in packaging, we refuse to compromise. The result is a thoughtfully curated collection across skincare, makeup, fragrance and lifestyle, each piece made with an obsessive attention to quality and a distinctly glow point of view.

Since 2023, glow has been found in the pages of Forbes, Vogue, Allure and ELLE, in the routines of K-pop artists, and in the hands of creators from Seoul to London, none of it paid for. In the UK, our not dry concealer became the No. 1 concealer on TikTok Shop UK within three months.

glow is here: online through TikTok Shop, Amazon and pureseoul in the UK, and in retail across Europe. Offline, we keep a flagship in Seoul and have taken over spaces at The Hyundai Seoul, Paragon Singapore, Shibuya PARCO Tokyo and pureseoul London.

We trade in the UK through Currentive UK Ltd., fully registered and ready. We are here to meet the retailers who will carry glow next.

What product categories does your brand offer?

Skincare,Colour Cosmetics / Make-up,Haircare,Fragrance,Beauty Tools & Accessories

What is your brand's price positioning?

Premium

What is the typical RRP range of your products?

£15–£30,£31–£50

Which attributes best describe your brand/products?

Luxury,Natural,Indie / Independent

What stage is your brand at?

Emerging

Address

27-5, Apgujeong-ro 4-gil
Gangnam-gu
Seoul
06028
Korea, Republic of
EGF serum mist
A daily dermatological mist formulated around 10ppm of EGF, the highest concentration available in Korea. Combined with nine actives, including ceramide NP, panthenol, and ectoin, it delivers balanced …
aloe barrier support moisturizer
Contains 32.8%(328,000ppm) of aloe vera leaf water from Jeju, delivering rapid hydration and forming a moist protective barrier on the skin. Enriched with ceramide NP, a key component of the skin barr …
lemon vitamin toner
A fresh & hydrating vitamin toner formulated with pure lemon extract from Jeju Island. Contains ingredients like niacinamide for brightening and 10-hyaluronic acids complex for hydration. The transpar …
apple enzyme foaming cleanser
A mildly alkaline cleansing foam enriched with apple extract and enzymes for effective exfoliation and pore cleanse. Enzyme and rice powder help remove dead skin cells and excess sebum, leaving your s …
aloe hydrogel sheet mask
Formulated with 10,000ppm of aloe vera extract for rapid soothing and intense moisturizing effects. Apply the mask after serum or cream to lock in active ingredients and moisture for deep absorption w …
guava facial clenaser
Best blend of oil & gel for all your cleansing needs. Shake well before use. A lightweight oil & gel cleanser that effectively removes makeup and impurities without making the skin slippery or uncomfo …
diamond drop blemish patch
A hologram hydrocolloid patch made for intensive blemish care. Infused with niacinamide, centella asiatica, and aloe vera, glow’s diamond drop blemish patch rapidly soothes breakouts. The two shapes ( …
coix seed sunscreen SPF 50+ PA++++
Formulated with coix seed extract that helps brighten and enhance skin complexion. The serum-like texture applies seamlessly on the skin and leaves a subtle glow. European SPF test complete. (SPF 50+ …
peach peptide lip balm
Highly moisturizing lip balm that abundantly contains luxurious skin-softening ingredients instead of mineral oil. The jelly-like texture with peach tree flower extract and peptides gives a glossy look …
not dry concealer
Dual ended concealer that covers blemishes and dark circles. Lightweight and dewy formula that seamlessly blends into the skin without creasing under the eyes.
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