Only Curls

Only Curls is redefining curl care. Expertly designed for all waves, curls and coils, we combine specialist curl expertise with premium, salon quality formulations, proudly made in the UK. Vegan and cruelty-free, our high performance products harness nourishing botanicals and are free from sulphates, silicones, parabens and drying alcohols.

At the heart of Only Curls is a powerful consumer mission: to empower people with curls, coils and waves to feel confident in their natural hair every day. This purpose has created a highly engaged community of over 500,000 followers across our social platforms, positioning Only Curls as both a trusted expert and an influential voice in the category.

With a strong, proven D2C business and an expanding omnichannel footprint, Only Curls is now stocked nationwide in Boots as well as hundreds of salons across the UK. Our salon presence delivers valuable professional endorsement, trust and credibility.

With strong sell through, high repeat purchase and loyal customers, Only Curls has established a leading position within the UK curl care market, with a growing consumer base and exciting potential for continued growth.

What product categories does your brand offer?

Haircare

What is your brand's price positioning?

Masstige

What is the typical RRP range of your products?

£15–£30

Which attributes best describe your brand/products?

Vegan,Cruelty Free,Sustainable,Science-led,Innovation-led,Professional,Indie / Independent

What stage is your brand at?

Established

Which certifications/accreditations does your brand currently hold?

Vegan Society,GMP,ISO

Address

Only Curls LTD
68 White Hart Lane
London
SW13 0PZ
United Kingdom
Only Curls All Curl Cleanser
Give your curls the gentle, nourishing cleanse they deserve with Only Curls All Curl Cleanser. This sulfate-free, gentle foaming shampoo is specifically designed for curly hair, providing a kind-on-cu …
Only Curls All Curl Conditioner
Give your curls the ultimate hydration and nourishment they deserve with Only Curls All Curl Conditioner. This silicone-free, hydrating conditioner is specifically designed for curly hair, providing a …
Only Curls Hydrating Curl Creme
Say goodbye to frizz and hello to luscious, bouncy curls with Only Curls Curl Creme! This nourishing and hydrating leave-in styling creme is specially formulated to provide long-lasting moisture to cu …
Only Curls Enhancing Curl Gel
Define and Hold Your Curls Naturally  Achieve beautifully defined curls with our Oil-Infused Medium Hold Gel, specially crafted for all curl types. This lightweight gel provides the perfect balance of …
Only Curls Mega Hold Curl Gel
Strong Hold for Perfectly Defined CurlsAchieve flawless curls that last all day with our Oil-Infused Curl Defining Gel. This gel provides a strong, long-lasting hold without stickiness, making it the …
Only Curls Volumising Curl Mousse
Boost Volume and Define Curls with Weightless HoldTransform your curls with the Only Curls Volumising Curl Mousse, a lightweight, protein-rich styler designed for curly and wavy hair. This mousse work …
Only Curls Deep Hydration Curl Mask
Nurture Your Curls with Deep Hydration and StrengthGive your curls the ultimate care they deserve with our Hydrating, Strengthening, and Conditioning Hair Mask, designed to rejuvenate all curl types. …
Only Curls Intense Moisture Leave in Cream
Only Curls Intensive Leave-In Cream is designed to define, hydrate and nourish curly, coily and textured hair. Specially formulated for dull, dry and dehydrated curls, this conditioning leave-in cream …
Only Curls Intense Hold Curl Gel
An extra strong hold defining gel formulated for curly, coily, and textured hair, providing long-lasting hold and enhanced curl definition.Why your curls will love itDelivers an ultra-strong hold with …
Only Curls Curl Refresh Spray
Revive and Refresh Your Curls Anytime, Anywhere Say goodbye to bad curl days with the Only Curls Curl Refresh Spray, a hydrating and conditioning mist that brings life back to all curl and wave types. …
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