BEL REBEL

BEL REBEL is a contemporary perfume brand from London, born from the art of contradiction. Each creation moves between precision and emotion, capturing beauty in tension. Rooted in the rhythm of London, Bel Rebel reflects its elegance, its edge, and its restless spirit. Our ethos is simple — to craft scents that move others.

Each perfume is built on creativity, honesty, and emotion: a dialogue between art and instinct. For those who live by their own rhythm, BEL REBEL is not just worn. It’s felt. We believe true luxury lies in emotion — in the way a scent can disarm you, awaken you, and remind you of who you are. Every fragrance becomes a story that dares to feel.

We reimagine the purpose of perfume — to empower, to accompany, and to inspire quiet confidence. BEL REBEL perfumes become intimate companions in daily life, offering enthusiasm in one’s own evolution and the beauty of transformation.

What product categories does your brand offer?

Fragrance

What is your brand's price positioning?

Luxury

What is the typical RRP range of your products?

£101+

Which attributes best describe your brand/products?

Luxury,Indie / Independent,Cruelty Free

What stage is your brand at?

Scaling

Which certifications/accreditations does your brand currently hold?

Leaping Bunny

Address

32 Seymour Place
London
W1H 7NR
United Kingdom
new launches: extra vaganza
extra You call it extra — she says, true. Why dim your shine for someone’s view? Louder. Longer. Made to last— A rebel star outshining past.vaganzaBe extra, she smiles — not loud, just sure,No need to …
doll
Would you still dare to play me like a doll if I told you I can see through your every move? From the pool of probabilities, I know exactly which ones you’ll choose. My cheeks are powdered, delicate a …
bubble gum
Captures the sensation of blowing the bubble. Intense at first, over time the scent is unexpectedly transformative. Once the bubble pops, velvety undertones emerge bringing a chic element to the playf …
born to rebel
You wake up on the beach, the sun is emerging golden over it. You feel happy, fulfilled, infatuated by the pull of the waves. You belong everywhere and nowhere all at once, you were born to be free, t …
peach me
Makes a gentle(wo)mxn of even the most unrefined wearer. A genre bending scent which brings fun and fruitiness to contemporary niche perfume, capturing the mouthwatering flavour of peach and elevating …
...& the pea
Cannabis-infused cotton candy, a compelling combination of smoke, spice and syrup. Dysfunctional balsamic notes in the form of a dense smoky syrup. Deep and mysterious, for those who refuse to be pinn …
stunned
Cannabis-infused cotton candy, a compelling combination of smoke, spice and syrup. Dysfunctional balsamic notes in the form of a dense smoky syrup. Deep and mysterious, for those who refuse to be pinn …
unrequited
How would a rose smell if it grew on plastic? If we destroy its environment, do we deserve its scent? Unrequited explores the tension between nature and destruction in an avant-garde fragrance which d …
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