SHAMPOO BAR | TROPIC FRESHNESS

Name: SHAMPOO BAR | TROPIC FRESHNESS
Brand: AUĒ NATURAL

Stand: 522

SHAMPOO BAR, 75G	Auê Natural Shampoo Bar \| Tropic Freshness is a concentrated, 100% natural-origin solid shampoo powered by AuePhytoFusion™ plant-based conditioning technology. Blending Amazonian tucumã and murumuru with a purifying clay complex, it melts into a rich, creamy lather that cleanses without stripping, leaving hair soft, smooth and naturally shiny with a fresh, balanced scalp feel. Scored 100/100 on Yuka and delivering up to 60 washes per 75g bar, it comes in a plastic-free carton, giving retailers a verified, better-for-you haircare option with genuine shelf differentiation.
TARGET CONSUMER	Eco-conscious, vegan and plastic-free-curious shoppers looking to switch from bottled shampoo without compromising on lather or scalp feel; suitable for all hair types, typically but not limited to ages 25–55.*
WHY IT EARNS SHELF SPACE	Verified, not just labelled: 100/100 on Yuka, 100% natural origin (ISO 16128), EU CPNP notified Solves the #1 bar-shampoo objection: rich, creamy lather that rinses clean, no waxy residue Founder-led rainforest story, backed by real expertise (HSBC, KPMG, BBDO) Rides growing demand for verified, natural-origin haircare and plastic-bottle reduction Concentrated format: up to 60 washes per 75g bar, replacing up to two plastic bottles Basket-builder: pairs with the Conditioner Bar for a complete rainforest haircare routine 5.0/5 validated reviews, multi-award finalist
WHAT SHOPPERS GET	Two named Amazonian actives (tucumã, murumuru), not a generic “botanical blend” Rich, creamy lather that rinses clean, no waxy residue Fresh, balanced scalp feel from a purifying clay complex Free from parabens, phthalates and silicones Vegan-friendly, cruelty-free Plastic-free packaging
HERO INGREDIENTS	Tucumã fruit oil. Rich in fatty acids, boosts natural shine Murumuru seed butter. Softens hair on contact, no build-up Purifying clay complex (kaolin & illite). Cleanses, balances scalp without over-stripping AuePhytoFusion™ conditioning agent. Eases detangling, smoother glide
SOURCING STORY	Tucumã and murumuru are harvested from the standing Amazon rainforest, not cleared land, working with rainforest communities to help create commercial demand for keeping the forest standing rather than converting it to other uses, part of the same traceable Amazonian sourcing model behind every Auê hero ingredient.*
ESSENTIAL OILS (SCENT)*	100% natural-origin fragrance, made in France Fresh, floral profile No allergen present above EU labelling thresholds
BENEFITS (TARGET)	Cleanses without stripping Leaves hair feeling soft, smooth and manageable Naturally shiny-looking finish Fresh, balanced scalp feel Easier detangling Rich, creamy lather, rinses clean with no waxy residue
HOW TO USE	Any time: Wet hair and the bar → Glide directly onto the scalp to build a rich lather → Massage through scalp and lengths → Rinse thoroughly Use tip: Store on a draining soap dish between uses, allowing the bar to dry fully to help it last longer
PACKAGING	Primary: 75g solid shampoo bar, plastic-free; 3.1cm (H) x 6.1cm (W) x 6.1cm (D) Secondary: Plastic-free carton; 3.3cm (H) x 6.3cm (W) x 6.3cm (D)
SUSTAINABILITY (TARGET)	100% natural origin (ISO 16128) Made in France · Plastic-free carton One bar = two bottles avoided from landfills Vegan friendly · Cruelty-free***
RRP	£15.00**
EXPECTED USAGE*	Up to 60 washes per bar (~25p/wash)
MERCHANDISING NOTE	Best sited on a full shelf of Auê Natural products (Face Balm, Body Butter, Shampoo Bar, Conditioner Bar), merchandised as a distinct Rainforest-Category™ block rather than split across existing bays, reinforcing the rainforest-sourced story and maximising cross-sell. Pairs naturally with the Conditioner Bar for a complete roots-to-ends routine.
GTIN-13	5070004340117
REGULATORY	EU CPNP #5934913 · UK #UKCP-55382708
MANUFACTURING	Made in France
SHELF LIFE	12 months after opening (PAO) · 30+ months unopened
SAFETY ASSESSMENT	CPSR safety assessment on file confirms compliance with Regulation (EC) 1223/2009, no effects claimed.*
AWARDS & RECOGNITION	Global Good Awards 2026 finalist Innovator of the Year 2025 (Climb UK)
CONSUMER RATING	5.0/5 in validated reviews: “Great bar shampoo. I never used one before but this left my hair feeling clean and soft.” (Jane, verified buyer)