OMALY GENTLE EXFOLIATING SEAWEED SOAP

Organic Seaweed Exfoliating Bar | 80g | £18

Cleanse. Exfoliate. Refresh. Glow.

OMALY Gentle Exfoliating Seaweed Soap is a simple but highly effective way to remove dead surface skin cells, refresh the complexion and leave the face, neck and décolletage feeling smoother, softer and brighter — without the harshness many people associate with exfoliation.

The formulation combines two organic seaweeds — Laminaria kelp and Chondrus Crispus Irish Moss — with organic sunflower oil, coconut oil, shea butter, cocoa butter, jojoba, turmeric and rose oil.

It is designed to work in two ways:

the formulation conditions and supports the skin, while the gentle exfoliating net provides the physical exfoliation.

That makes it easy to control.

You can glide it lightly over the skin for a very gentle treatment, or spend a little longer over areas that need more refinement.

It can be used after the Cleansing Lotion as part of the full OMALY routine, or by itself as a quick, simple cleanse-and-exfoliate step.

It is one of the most accessible products in the OMALY collection and has particularly strong appeal to men who prefer uncomplicated skincare that delivers a visible and tactile result without multiple steps.

Like everything at OMALY:

We don't simply use seaweed. We honour it.

WHY EXFOLIATE?

Dead surface skin cells can leave the complexion looking dull and feeling rough or uneven.

Gentle exfoliation helps lift away that surface build-up so skin feels:

• Smoother
• Softer
• Fresher
• More refined
• Better prepared for the products applied afterwards

The important word for OMALY is gentle.

We don't believe exfoliation needs to be aggressive.

The aim is to refresh the surface while continuing to support hydration and skin comfort.

OMALY's current product positioning is exactly that: a gentle exfoliator for the face, neck and décolletage that removes dead skin cells without stripping hydration.

THE GENTLE EXFOLIATING NET

The soap sits inside its own soft exfoliating net, making the treatment both practical and tactile.

The net creates gentle physical exfoliation as it moves over wet skin.

Why the net matters:

• Provides controlled surface exfoliation
• Helps lift away dead skin cells
• Makes the bar easy to hold
• Creates a simple massage effect
• Encourages even application
• Helps create a richer lather
• Can be hung by the loop to dry between uses

The OMALY application method is simple: wet the skin, glide the soap gently over the face, neck and décolletage, allow the exfoliating net to work lightly over the skin, then rinse thoroughly and hang the soap by the loop to dry.

Customer benefit:

No complicated acids, tools or lengthy routine — just water, the soap and the gentle net.

That simplicity is one of the reasons it works particularly well for men.

TWO ORGANIC SEAWEEDS

The Gentle Exfoliating Seaweed Soap contains:

• Laminaria — Kelp / Brown Seaweed
• Chondrus Crispus — Irish Moss / Red Seaweed

This means the exfoliation step doesn't simply rely on friction.

It also brings the skin-conditioning properties of OMALY's seaweed philosophy into the treatment.

LAMINARIA

Kelp / Brown Seaweed

Laminaria is a brown seaweed naturally rich in minerals and marine polysaccharides.

Why we use it:

• Supports skin hydration
• Helps restore moisture balance
• Helps condition and soften
• Supports elasticity and suppleness
• Complements skin-barrier support
• Brings naturally occurring marine minerals into the formulation

Customer benefit:

Helps make exfoliation feel less stripping and more conditioning.

CHONDRUS CRISPUS

Irish Moss / Carrageen Moss — Red Seaweed

Irish Moss is naturally rich in marine polysaccharides including carrageenans.

Why we use it:

• Supports hydration
• Helps condition the skin
• Helps skin feel smooth and supple
• Supports moisture retention
• Complements the more nourishing botanical oils and butters

Customer benefit:

Supports softness and comfort while the net gently exfoliates.

WHY COMBINE BROWN AND RED SEAWEEDS?

Because different seaweeds provide different marine profiles.

Brown and red seaweeds differ in their naturally occurring polysaccharides, minerals and other compounds.

By combining both, OMALY stays true to the same principle used across the range. 

Even in an £18 exfoliating soap, the seaweed is not an afterthought.

ORGANIC SUNFLOWER SEED OIL

A lightweight botanical oil naturally rich in fatty acids.

Benefits:

• Conditions the skin
• Supports the skin barrier
• Helps reduce the dry feeling sometimes associated with cleansing
• Helps maintain softness

Customer benefit:

Skin feels refreshed rather than squeaky or stripped.

ORGANIC COCONUT OIL

Coconut oil contributes to both the cleansing performance and the feel of the bar.

Benefits:

• Helps create an effective cleansing lather
• Conditions the skin
• Supports softness
• Contributes to the solid soap structure

Customer benefit:

An effective cleanse with a more nourishing skin feel.

ORGANIC SHEA BUTTER

Shea butter is included to counterbalance the potentially drying nature of traditional soap cleansing.

Benefits:

• Nourishes
• Helps support moisture retention
• Softens dry-feeling skin
• Supports the skin barrier
• Helps maintain comfort

Customer benefit:

Exfoliation without sacrificing nourishment.

ORGANIC COCOA BUTTER

Cocoa butter provides additional rich emollient support.

Benefits:

• Conditions the skin
• Helps replenish moisture
• Supports softness
• Provides antioxidant support
• Complements shea and the botanical oils

Customer benefit:

Helps leave skin feeling conditioned after rinsing.

ORGANIC JOJOBA SEED OIL

Jojoba has wax esters similar to components of the skin's natural sebum.

Benefits:

• Lightweight conditioning
• Helps soften
• Supports moisture retention
• Comfortable across a wide range of skin types

Customer benefit:

Supports smoother-feeling skin without excessive heaviness.

ORGANIC TURMERIC ROOT EXTRACT

Turmeric brings an additional antioxidant and skin-conditioning dimension.

Benefits:

• Provides antioxidant support
• Helps calm the feel of the skin
• Supports a brighter-looking complexion
• Helps promote a more even-looking tone
• Supports skin exposed to environmental stressors

Customer benefit:

Helps support the fresh, radiant look customers want from exfoliation.

ORGANIC ROSE OIL

Rose oil adds both skincare and sensory appeal.

Benefits:

• Helps condition the skin
• Supports skin comfort
• Provides a soft natural aroma
• Makes the exfoliation step feel more like a ritual

Customer benefit:

Turns a quick exfoliation step into a more premium experience.

KEY FEATURES

• Two organic seaweeds
• Brown kelp + red Irish Moss
• Gentle physical exfoliation
• Integrated soft exfoliating net
• Organic botanical oils and butters
• Organic turmeric
• Organic rose oil
• Face, neck and décolletage use
• Can be used alone
• Can be used after Cleansing Lotion
• Suitable for all skin types
• Suitable for sensitive skin
• Menopause-friendly
• Particularly appealing to men
• Excellent entry-price OMALY product
• Natural & organic
• Vegan & cruelty-free
• Sustainably sourced Irish seaweed

KEY CUSTOMER BENEFITS

OMALY Gentle Exfoliating Seaweed Soap helps:

• Remove dead surface skin cells
• Refresh dull-looking skin
• Smooth rough-feeling texture
• Support skin hydration
• Leave skin feeling softer and fresher
• Support a clearer-looking complexion
• Promote a brighter, more radiant appearance
• Prepare skin for Beauty Drops and moisturiser
• Make exfoliation simple and quick

TWO WAYS TO USE IT

OPTION 1 — THE FULL OMALY ROUTINE

Use the Cleansing Lotion first to remove makeup, daily grime and surface impurities.

Then use the Gentle Exfoliating Seaweed Soap to remove dead surface cells and refine texture.

This creates:

CLEANSE → EXFOLIATE → TREAT → MOISTURISE

Follow with:

Beauty Drops → Day or Night Moisturiser

This is particularly useful for customers who enjoy a complete skincare ritual.

OPTION 2 — QUICK & SIMPLE

The Exfoliating Seaweed Soap can also be used by itself when someone wants a fast, uncomplicated cleanse and exfoliation step.

Wet the skin.

Wet the bar.

Gently glide the soft net over the face, neck and décolletage.

Rinse.

Follow with Beauty Drops or moisturiser.

This is particularly valuable for men and customers who don't want a complicated skincare routine.

WHY MEN PARTICULARLY LIKE IT

Many men want skincare to be:

• Simple
• Fast
• Functional
• Easy to understand
• Easy to use in the shower
• Effective without requiring five different products

The Gentle Exfoliating Seaweed Soap fits naturally into that behaviour.

One bar. One net. One easy step.

It can help remove oil, daily grime and dead surface skin cells while leaving the skin feeling refreshed and smoother.

It can also be particularly useful before shaving, as gentle exfoliation can help smooth the skin's surface and prepare it for a closer-feeling shave.

Afterwards, follow with:

Beauty Drops, Day Moisturiser or Rescue Balm, depending on skin needs.

MEN'S SIMPLE OMALY ROUTINE

Morning or evening

1. Gentle Exfoliating Seaweed Soap
Cleanse and exfoliate.

2. Beauty Drops
1–2 drops for seaweed-rich nourishment.

3. Day Moisturiser or Rescue Balm
Add moisture and barrier support as needed.

A simple routine without unnecessary complication.

SENSITIVE SKIN

For sensitive customers:

• Use very light pressure
• Keep the treatment brief
• Avoid scrubbing
• Start once weekly and build as appropriate
• Follow with Beauty Drops and moisturiser
• Stop if the skin feels uncomfortable

MENOPAUSAL SKIN

As hormonal change can coincide with increased dryness and sensitivity, exfoliation should become gentler, not harsher.

That's why the combination of the soft net, seaweeds and nourishing organic oils and butters is important.

Rather than chasing an aggressive peel effect, the aim is:

smooth → refresh → support → nourish

Follow with Beauty Drops and Night Moisturiser for a richer menopause-focused ritual.

AUTUMN & WINTER

Exfoliation still matters in colder months, but over-exfoliation can leave already dry skin feeling uncomfortable.

OMALY's approach is to exfoliate less aggressively and then immediately replenish.

A simple winter ritual:

Cleansing Lotion → Exfoliating Soap → Beauty Drops → Night Moisturiser

And for very dry areas:

finish with Rescue Balm.

SPA & PROFESSIONAL OPPORTUNITY

The soap also works extremely well within spa, salon and in-chair treatments.

It can be used as the exfoliation stage before:

• Carrageen Moss masks
• Beauty Drops facial massage
• Gua sha
• Lymphatic-style facial massage
• Hydration treatments
• Men's facial treatments
• Menopause-focused facials
• Express treatments and masterclasses

The net provides an immediate tactile experience, helping the customer feel the change in skin texture during the treatment.

COMMERCIAL STRENGTH

At £18, the Gentle Exfoliating Seaweed Soap is an important entry point into OMALY.

It gives customers who may not initially invest in a £65 or £70 product an accessible way to discover:

• The OMALY seaweed story
• Organic ingredients
• The sensory experience
• The effectiveness of the formulations
• The wider skincare ritual

Our Gentle Exfoliating Seaweed Soap combines organic kelp and Irish Moss with sunflower, coconut, shea butter, cocoa butter, jojoba, turmeric and rose oil, all held within a soft exfoliating net.

Wet the skin and simply glide the net gently over the face, neck and décolletage.

The net lifts away dead surface skin cells while the organic oils, butters and seaweeds help keep the skin feeling soft and comfortable.

Use it after our Cleansing Lotion as part of the full OMALY ritual, or use it by itself when you want a quick cleanse and exfoliation.

It is suitable for all skin types and is particularly popular with men because it is incredibly simple: one product, one step and skin immediately feels fresher and smoother.

One bar, one gentle net, one easy step. Our Organic Seaweed Exfoliating Soap combines kelp and Irish Moss with nourishing organic oils, butters, turmeric and rose to gently lift away dead surface skin cells while helping skin stay soft and comfortable. Use it after the Cleansing Lotion, or simply use it on its own.

THE OMALY EXFOLIATION RITUAL

Cleansing Lotion → Gentle Exfoliating Seaweed Soap → Beauty Drops → Moisturiser

Or keep it simple:

Gentle Exfoliating Seaweed Soap → Beauty Drops

Gentle doesn't mean ineffective.

OMALY — We don't simply use seaweed. We honour it.