OMALY CLEANSING LOTION

Multi-Seaweed Daily Cleanser | 100ml | £35

Cleanse the skin. Respect the barrier.

OMALY Cleansing Lotion is a gentle, nourishing daily cleanser designed to effectively remove makeup, dirt, excess oil and everyday impurities without leaving the skin feeling stripped, tight or uncomfortable.

Like all OMALY skincare, it begins with our belief that we don't simply use seaweed — we honour it.

Rather than relying on one fashionable hero seaweed, the Cleansing Lotion combines three carefully selected seaweeds — Chondrus Crispus, Asparagopsis Armata and Saccharina Latissima — alongside nourishing organic botanical oils, butters, glycerine, aloe and Vitamin E.

The result is a cleanser that does more than clean.

It is designed to leave skin feeling soft, hydrated, balanced and comfortable, creating the perfect foundation for the rest of the OMALY ritual.

WHY PUT SEAWEED IN A CLEANSER?

Cleansing is one of the most important stages of skincare, but it can also be the point at which we unnecessarily challenge the skin barrier.

OMALY takes a different approach.

Our seaweeds bring naturally occurring marine polysaccharides, minerals, antioxidants and other bioactive compounds into the cleansing step, while our carefully selected oils and butters help replenish and condition the skin.

So instead of thinking:

Cleanse → strip → replace moisture

our philosophy is:

Cleanse → nourish → support → prepare

THREE SEAWEEDS. THREE COMPLEMENTARY PROFILES.

Chondrus Crispus — Irish Moss / Red Seaweed

One of Ireland's best-known traditional seaweeds, Chondrus Crispus is naturally rich in marine polysaccharides.

Why we use it:

• Helps condition the skin
• Supports hydration and moisture retention
• Helps skin feel soft and comfortable after cleansing
• Complements the nourishing oils and butters within the formulation

Customer benefit:
Helps transform cleansing from simply removing impurities into a more conditioning, skin-comforting experience.

Asparagopsis Armata — Red Seaweed

A red seaweed valued for its naturally occurring antioxidants, minerals and marine compounds.

Why we use it:

• Provides antioxidant support
• Supports hydration
• Helps support skin exposed to everyday environmental stressors
• Complements sensitive-skin and healthy-ageing routines

Customer benefit:
Helps leave skin feeling refreshed and comfortable rather than tight or depleted.

Saccharina Latissima — Sugar Kelp / Brown Seaweed

A mineral-rich brown seaweed containing naturally occurring marine polysaccharides.

Why we use it:

• Supports skin hydration
• Helps condition and soften the skin
• Supports the skin's natural barrier
• Helps maintain a smooth, healthy-looking complexion
• Complements OMALY's focus on collagen and long-term skin vitality

Customer benefit:
Particularly valuable when skin is becoming drier, more sensitive or less resilient through seasonal, lifestyle or hormonal change.

WHY MULTIPLE SEAWEEDS?

Because no two seaweeds are exactly the same.

Different species contain different profiles of minerals, polysaccharides, antioxidants and other marine compounds.

OMALY carefully blends species for their complementary properties rather than relying on one seaweed simply to create a marketing story.

That multi-seaweed philosophy runs throughout the range and is one of the fundamental differences between OMALY and conventional seaweed skincare.

THE SUPPORTING INGREDIENTS

This is where the Cleansing Lotion becomes particularly interesting.

It combines cleansing ingredients with a substantial blend of nourishing botanical oils and butters.

Organic Sunflower Seed Oil

A lightweight botanical oil naturally rich in fatty acids.

Benefits:

• Conditions and softens the skin
• Supports the skin barrier
• Helps reduce the stripped feeling sometimes associated with cleansing
• Helps maintain skin comfort

Organic Shea Butter

A rich, nourishing emollient.

Benefits:

• Supports moisture retention
• Helps maintain the skin barrier
• Comforts dry skin
• Leaves skin feeling softer and more supple

Glycerine — From Organic Origin

A classic and highly effective humectant.

Benefits:

• Attracts and holds water within the upper layers of the skin
• Helps maintain hydration during cleansing
• Supports a soft, comfortable skin feel

Organic Cocoa Butter

A rich emollient that complements shea butter and the botanical oils.

Benefits:

• Nourishes and conditions
• Supports moisture retention
• Helps skin feel soft and supple

Organic Olive Oil

Rich in emollient lipids.

Benefits:

• Helps condition dry skin
• Supports softness
• Adds to the nourishing character of the cleanser

Organic Evening Primrose Oil

Naturally rich in essential fatty acids, including gamma-linolenic acid.

Benefits:

• Supports the skin's lipid barrier
• Nourishes dry and sensitive-feeling skin
• Particularly relevant for skin experiencing hormonal change
• Helps maintain softness and comfort

Organic Flax Seed Oil

A botanical oil naturally containing essential fatty acids.

Benefits:

• Helps condition the skin
• Supports skin-barrier lipids
• Complements the nourishing oil complex

Organic Jojoba Seed Oil

Jojoba's wax esters have similarities to components of the skin's natural sebum.

Benefits:

• Lightweight conditioning
• Helps soften the skin
• Supports moisture retention
• Suitable for a broad range of skin types

Organic Aloe Vera

A classic skin-comforting botanical.

Benefits:

• Helps soothe and comfort
• Supports hydration
• Particularly welcome in sensitive-feeling skin routines

Vitamin E

An important antioxidant and skin-conditioning ingredient.

Benefits:

• Provides antioxidant support
• Conditions the skin
• Complements the botanical oils and seaweed extracts

Organic Rose Oil

Included for its skin-conditioning and aromatic properties.

Benefits:

• Helps nourish and comfort the skin
• Adds to the sensory experience of the cleansing ritual

Organic Mimosa Bark Extract

A botanical traditionally associated with restorative skincare.

Benefits:

• Supports the conditioning nature of the formulation
• Complements OMALY's approach to dry, sensitive and hormonally changing skin

GENTLE CLEANSING SYSTEM

The formula uses Coco-Glucoside, a mild cleansing surfactant, alongside supporting emulsifiers.

This matters because OMALY's objective isn't simply to make the skin feel "squeaky clean".

We want to remove what the skin doesn't need while respecting what it does.

KEY FEATURES

• Three complementary seaweed extracts
• Nourishing botanical oils and butters
• Glycerine for hydration
• Aloe and Vitamin E
• Gentle everyday cleansing
• Removes makeup, dirt and impurities
• Cleanses without over-drying
• Helps balance excess oil
• Suitable for all skin types
• Suitable for sensitive and acne-prone skin
• Menopause-friendly
• Natural & organic
• Vegan & cruelty-free
• Sustainably sourced Irish seaweed

KEY CUSTOMER BENEFITS

OMALY Cleansing Lotion helps:

• Remove makeup and daily impurities
• Cleanse without leaving skin feeling stripped
• Maintain the skin's natural moisture balance
• Support skin-barrier health
• Nourish dry skin
• Balance excess oil
• Comfort sensitive-feeling skin
• Leave skin feeling soft, fresh and clean
• Prepare the skin for Beauty Drops and moisturiser
• Support a gentle approach to long-term skin health

WHO IS IT FOR?

One of the strengths of the Cleansing Lotion is its broad appeal.

Sensitive Skin

Gentle cleansing combined with nourishing oils, seaweeds, aloe and glycerine makes it particularly relevant for customers who find conventional cleansers leave their skin feeling tight or uncomfortable.

Menopausal & Hormonal Skin

As skin changes through perimenopause and menopause, dryness and sensitivity can become more noticeable.

The Cleansing Lotion fits OMALY's GenM-aligned philosophy of supporting hydration, comfort and barrier health rather than using unnecessarily aggressive skincare.

Teenage & Acne-Prone Skin

Cleansing is essential, but aggressively stripping oily skin can be counterproductive.

The OMALY approach is to cleanse thoroughly while helping maintain balance and skin comfort.

Men's Skin

An easy first step for men, including before shaving, helping cleanse away excess oil and impurities without leaving the skin feeling stripped.

Mature & Dry Skin

The combination of seaweed, shea, cocoa butter, glycerine and botanical oils makes it particularly appealing to customers whose skin needs nourishment even during cleansing.

HOW TO USE

Morning:
Use as the first step to refresh the skin and remove overnight oil and impurities.

Evening:
Massage into the face, neck and décolletage to remove makeup, SPF and everyday impurities.

Use approximately a penny-sized amount or less in wet hands, work into a light lather, massage gently over the skin and rinse thoroughly with warm water.

Pat dry rather than rubbing.

Then follow with Beauty Drops + Day or Night Moisturiser.

THE OMALY DOUBLE-CLEANSE / EXFOLIATION RITUAL

Two to three times each week:

1. Cleansing Lotion
Removes makeup, dirt and impurities.

2. Organic Seaweed Exfoliating Soap
Gently removes dead surface skin cells and refreshes the complexion.

3. Beauty Drops
Delivers the concentrated multi-seaweed treatment step.

4. Day or Night Moisturiser
Helps seal in hydration and complete the ritual.

This is important commercially because customers can begin with the cleanser and naturally build into a complete OMALY routine.

BEAUTY BULB LIVE SELLING STORY

“Your skincare routine is only as gentle as the way you begin it.”

OMALY Cleansing Lotion doesn't simply wash the face.

It combines three different seaweeds with organic botanical oils, shea and cocoa butters, glycerine, aloe and Vitamin E, creating a cleanser that removes makeup and impurities while helping maintain moisture and skin comfort.

It's suitable for all skin types, including sensitive and acne-prone skin, and its gentle, barrier-conscious approach makes it particularly relevant for hormonal and menopausal skin.

And because this is OMALY, we don't rely on one token seaweed ingredient.

We blend different seaweeds for their complementary properties — because we don't simply use seaweed. We honour it.

OMALY Cleansing Lotion is skincare from the very first step: three seaweeds, nourishing organic oils and butters, aloe and Vitamin E cleanse away what the skin doesn't need, without stripping away what it does.

Cleanse. Nourish. Support the barrier. Prepare the skin.

OMALY — Irish Atlantic seaweed, transformed into high-performance skincare.