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Grounded Grove Aromatherapy Roll-On
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For the in-between moments: walking into a meeting, stepping off a flight, leaving a room that was too loud. Tarragon, sage and rose geranium over cedarwood and frankincense.
Why it works in retail
- It reads as niche fragrance more than wellness: herbal, resinous and gender-neutral. It suits the customer who buys independent perfume and wants something nobody else in the office is wearing.
- It fits more than one fixture: fragrance, wellness, men's grooming and gifting.
- Pocket-sized at £28, it's the product customers carry every day, so it keeps the brand in view between bath purchases.
Key ingredients
- Tarragon: green and sharp, with a hint of aniseed
- Sage: herbal clarity
- Rose geranium: softens the herbs
- Cedarwood and frankincense: a resinous, grounding base
Fragrance notes Top: tarragon, sage · Heart: rose geranium · Base: cedarwood, frankincense
Wholesale: packs of 6 · RRP £28
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