Detox Mineral Bath Soak

For the day that's more than tired: travel, a house move, back-to-back meetings, elbow-deep in something. Magnesium flakes and Dead Sea salt with Sardinian green clay and white clay. The water turns soft and mineral and smells of cut citrus.

Why it works in retail

• It's built for the burnt-out, time-poor customer who wants the quickest route back to feeling like themselves, not another supplement to remember.
• Green clay is what sets it apart. Most bath soaks are salt plus fragrance, but this one has a colour and texture you can see, so it demos well in a tester basin and photographs well online.
• Shoppers already search for "detox" and buy on it, so staff don't have to explain anything at the till.

Key ingredients

• Magnesium flakes and Dead Sea salt: the mineral-rich base that is premium and has a high absorption rate
• Sardinian green clay: mineral-dense and naturally green, gives the water its softness
• White clay: gentle, leaves skin feeling clean without stripping it
• Citrus essential oils: bright and sharp, to wake the senses