Deep Drift Herbal Bath Soak

For the night, the brain won't clock off. A magnesium-rich mineral soak steeped with dried chamomile flowers, lavender and ylang-ylang. It's a herbal tea you lie down in.

Why it works in retail

• Better sleep is the need customers mention most, and this answers it without a supplement, a gadget or an app. A warm bath an hour or two before bed helps core body temperature drop, which is one of the signals the brain uses to start sleep. The lavender does the rest.
• You can see the whole chamomile flowers in the salt, so it becomes more ritual like.
• It's the lowest price point in the range, which makes it the easiest first bath product for an independent and a natural anchor for a department store sleep edit.

Key ingredients

• Magnesium flakes and Dead Sea salt: a mineral base built for a long soak
• Dried chamomile flowers: herbal and hay-sweet, visible in the blend
• Lavender: rich in linalool, which acts on the same GABA-A receptors targeted by anti-anxiety medication
• Ylang-ylang: heavy, sweet floral depth
• Apricot kernel and wheatgerm oil: skin comes out conditioned, not tight

Fragrance notes Top: lavender · Heart: chamomile · Base: ylang-ylang

Wholesale: 100g · packs of 10 · RRP from £12