CONDITIONER BAR | GLOSS RITUAL

Name: CONDITIONER BAR | GLOSS RITUAL
Brand: AUĒ NATURAL

Stand: 522

CONDITIONER BAR, 50G	Auê Natural Conditioner Bar \| Gloss Ritual is a waterless, 100% natural-origin conditioner bar powered by Smooth-Lift AuePhytoFusion™, developed following the principles of green chemistry. It pairs Amazonian pracaxi oil, tucumã and ucuuba butters with a biodegradable, plant-derived conditioning agent to create a creamy layer that glides through wet lengths, helping ease tangles, smooth the look of frizz and enhance natural shine, without silicones. Rated 100/100 on Yuka and 5.0/5 by customers, with up to 60 washes per bar in a plastic-free carton, it gives retailers a verified, better-for-you haircare option that answers solid conditioner's biggest objection: insufficient slip.
TARGET CONSUMER	Hair-conscious shoppers who want real conditioning performance from a solid bar: frizz-prone, tangle-prone or dull-looking hair, all hair types. Eco-conscious, vegan-friendly, ingredient-aware and gifting shoppers, plus travel and gym-bag routines; typically but not limited to ages 25–55.*
WHY IT EARNS SHELF SPACE	● Answers the category's biggest objection: real slip from pracaxi and a plant-derived conditioning agent ● Rainforest lipids plus green biotech: a genuine point of difference from generic solid conditioners ● Founder-led rainforest story, backed by real expertise (HSBC, KPMG, BBDO) ● Rides growing demand for verified, natural-origin haircare and plastic-free bathroom swaps ● 100% natural origin, full INCI disclosure, 100/100 on Yuka ● Low compliance risk: UK notified, EU CPNP filed, safety-assessed, not tested on animals ● Basket-builder: pairs with Tropic Freshness Shampoo Bar (Hair Duo £29); one of four hero rainforest SKUs ● 5.0/5 customer reviews; Innovator of the Year 2025 (Climb UK)
WHAT SHOPPERS GET	● Three named rainforest ingredients, not a generic “botanical blend” for smooth and shiny hair ● Creamy conditioning with real slip: glides through wet hair without dragging ● Protective film on the hair surface, helping shield the fibre from environmental aggressors ● Easier detangling and smoother-feeling lengths and ends, without weighing hair down ● Helps smooth the look of frizz and enhances natural, luminous shine ● Free from synthetic silicones, sulphates, parabens and phthalates ● Waterless and concentrated: up to 60 washes per bar ● Travel-friendly conditioning, with no leaks ● One bar avoids two bottles from landfills ● Vegan-friendly, cruelty-free, plastic-free carton
HERO INGREDIENTS	● Pracaxi oil. Naturally rich in behenic acid; improves slip and detangling, helps smooth frizz ● Tucumã butter. Lipid-rich; softens and smooths, boosts natural shine ● Ucuuba butter. Rich conditioning butter; softness, moisture protection, lasting smoothness ● Plant-derived conditioning agent (Stearyl/Behenyl Betainate Esylate). Biodegradable green biotech; detangles and smooths the hair fibre without silicones. Forms a protective film on the hair surface, helping shield the fibre from environmental aggressors
SOURCING STORY	Rainforest lipids meet European green science. Pracaxi oil, tucumã and ucuuba butters are traceable Amazonian ingredients, supplied as cosmetic-grade oils and butters through controlled pressing and filtration. They are paired with a plant-derived conditioning agent made from sugar beet and rapeseed, in a biodegradable system. Sourced with rainforest communities, helping create commercial demand for standing-forest botanicals rather than cleared land.
FRAGRANCE (SCENT)**	● 100% natural-derived fragrance, made in France ● Fresh, floral profile with tropical fruit notes ● Allergen-free at the dosage used in the finished product
BENEFITS (TARGET)	● Creamy conditioning with real slip, no drag ● Helps ease tangles and detangle wet lengths ● Visible frizz control ● Enhances natural, luminous shine ● Leaves lengths and ends soft, smooth and manageable, not heavy ● Creation of a film to protect hair from weather ● Rinses out easily, no waxy residue
HOW TO USE	● After shampooing: wet the bar → Glide over mid-lengths and ends, avoiding scalp and roots → Leave 2 minutes → Rinse thoroughly ● Use tip: pair with Tropic Freshness Shampoo Bar for a complete solid ritual. Let the bar dry fully between uses to help it last ● External use only. Avoid contact with eyes (rinse thoroughly if it occurs). Keep out of reach of children
PACKAGING	● Pack: plastic-free carton, no bottle; 6.8cm (H) x 2.8cm (W) x 5.0cm ● Bar: 50g net (59g gross, with packaging); 6.6cm (H) x 2.6cm (W) x 4.8cm
SUSTAINABILITY (TARGET)	● 100% natural origin (ISO 16128) · Waterless, concentrated formula ● 1 bar avoids c. 2 plastic bottles · Plastic-free carton · Microplastic-free ● Made in France · Vegan friendly · Biodegradable plant-derived conditioning agent ● Brand-level: University of Westminster research indicated up to 98% lower CO₂ per use vs conventional liquid formats, within defined system boundaries
RRP	£16.00 (incl. VAT)
EXPECTED USAGE	Up to 60 washes per bar, depending on hair length and frequency of use
MERCHANDISING NOTE	Best sited on a full shelf of Auê Natural products (Face Balm, Body Butter, Shampoo Bar, Conditioner Bar), merchandised as a distinct Rainforest-Category™ block rather than split across existing bays, reinforcing the rainforest-sourced story and maximising cross-sell. Site beside the Shampoo Bar to prompt the full ritual.
GTIN-13	5070004340100
REGULATORY	EU CPNP #5934933 - UK #UKCP-24580511 Responsible Person: Biorius · HS code 33059000
MANUFACTURING	Made in France
SHELF LIFE	12 months after opening (PAO) · 930 days (30+ months) unopened
SAFETY ASSESSMENT	EU/UK Cosmetic Product Safety Report completed by an external safety assessor, with margins of safety calculated for each ingredient. Finished product and ingredients not tested on animals.
AWARDS & RECOGNITION	● Innovator of the Year 2025 (Climb UK), winner ● Global Good Awards 2026 finalist, Start-up of the Year
CONSUMER RATING	5.0/5 in validated reviews: “I've been using it for months, and I'm genuinely impressed. It leaves my hair incredibly soft and silky.” (Juliana, verified buyer)