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Ascent Bath & Shower Oil
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For the week that's been emotionally heavy. Geranium rose and lavender over a warm woody base, in an apricot kernel oil that works in the bath or on wet skin in the shower.
Why it works in retail
- It works in the shower too, and that's the commercial case: a large share of city customers don't have a bath. They use it daily, so it runs out and gets bought again.
- At £42 it's the higher-ticket product, and it lifts basket value next to the £12 soaks.
- Each bottle is individually gift boxed, so it works as a gift on its own without being bought as a set.
Key ingredients
- Apricot kernel and sunflower oil: light and skin-conditioning, made to disperse in bath water instead of sitting on top
- Geranium rose: lifts and brightens
- Lavender: softens the rose
- Woody base: warmth that stays close to the skin
Fragrance notes
Top: lavender · Heart: geranium rose · Base: soft woods
Wholesale: 100ml · packs of 4 · RRP £42
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